The London Broncos has extended its partnership with Fortitude Communications.
Fortitude will continue to manage the Betfred Championship Rugby League club’s press office, PR and news content and its brief has been extended to incorporate communications strategy, social media and marketing support. The expanded brief as the ‘Official Communications Partner’ of the Broncos will help the club continue to further build its engagement and profile.
TalkSPORT radio presenter Jake Watson has also been retained to continue to provide the club with social media video content and match-day communications. Jake will work in collaboration with Fortitude and the club.
Mark Kemp, Broncos’ head of commercial said: “The club’s relationship with the team at Fortitude has gone from strength to strength and we’re pleased to have formulated a wider working partnership for the 2023 campaign.
“Fortitude understands the club and is highly professional in its delivery and output and we’re looking forward to building on the partnership. We’re also delighted that Jake has agreed to remain a key part of our communications output. Jake will help us continue to provide excellent fan engagement across our platforms working closely with Fortitude.
“The increased club-wide communications and marketing brief will help us build our engagement across key areas of the club in a sustainable way.”
Greig Box Turnbull, director at Fortitude said: “The London Broncos is a great club that is determined to develop home grown players, compete in the league, enhance its community foundations, build its fanbase and commercial partnerships. A key component to helping the club achieve its growth ambitions is the delivery of effective communications and marketing. It is a great brief and we’re looking forward to taking the club’s communications to the next level working as a team with Broncos and Jake.”
Jake Watson said: “I thoroughly enjoyed working with Broncos last season and I’m looking forward to helping continue to build fan engagement and support the wider development of the Broncos’ brand. Our plans for social content this season are exciting and with the fixtures due to be announced this weekend everything is building up for a great campaign.”
Fortitude is a PR and Communications agency which specialises in strategy, content creation, external communications, media relations and marketing. The company has a sports portfolio and was founded by former Oxford United managing director Greig Box Turnbull in 2017.