London Broncos players, including first team members, are currently studying on the AASE development programme.
AASE (Advanced Apprenticeship in Sporting Excellence) is essentially a talent development programme aimed at athletes across Olympic and non-Olympic sports that have the realistic potential to compete on the world stage or play professional sport. The programme is aimed at 16–19 year olds and covers a range of topics designed to develop sporting success as well as well-rounded individuals.
It is a chance for athletes to have access to services they might otherwise not have access to, such as sports nutritionists and psychologists as well as increased time with their personal coaches. The programme benefits clubs financially as they can draw down some additional income for delivery of certain aspects of the qualification and the athletes themselves gain a level 3 qualification in sport.
Player welfare manager John Keyes explains: “Whilst we are focused on developing professional players we are also looking to prepare our players for life after rugby. The AASE programme is proving very beneficial to the players as it covers a number of different topics.”
Joe Keyes, who is studying the programme, said: “The AASE programme is extremely useful and helpful as a professional sportsman. It helps players learning how to be a good professional and how to manage aspects like my lifestyle including areas like diet and finance.”