07 Nov 18
By Media Team
Posted in Club News

Cyber Radio join the Broncos team

London Broncos are delighted to announce a brand new partnership with Cyber Radio.

The partnership, which will see Cyber Radio on the new shirts, will give London Broncos a mouthpiece, through radio advertising, throughout the areas covered by the expanding DAB stations.

Cyber Radio are the fastest growing DAB radio chain in the UK with 3 stations CYBER HITS/CYBER ROCK/CYBER GOLD on DAB in London/Surrey/West Kent and East Berkshire. They are also on DAB in Brighton/Glasgow/Norwich/Cambridge and Bristol and soon in Birmingham and Manchester with a radio-player on-line and mobile platforms world wide.

Their daily schedule sees 53 mins of music per hour with commercials at the top of the hour only and with only six to eight presenter breaks maximising the time given to companies to advertise.

With DAB as the fastest growing radio listening in the UK, with London/Surrey having the highest amount of listeners on DAB with over 85% now listening to DAB radio in their cars, it will give the Broncos the opportunity to reach a far wider audience as they start their 2019 Super League campaign.

Club CEO, Jason Loubser said, ” We are very excited about the new partnership with Cyber Radio. More and more people listen to radio whether at home or on the move and having the ability to reach those people through targeted advertising will only be a good thing for the club. The advertising will make more people aware of London Broncos and also help in attracting them to our matches when we kick our Super League campaign in February.”

CEO Tatiana Safonova told us, ” We are delighted to tie up with the London Broncos as this follows on nicely with our Rugby Union sponsorship for the Varsity match and County Cricket T/Twenty sponsorships taking our portfolio across many sports.”

“We see this as a great way of promoting our brand which covers all aspects of music from pop and dance to Rock and Sixties over our 3 stations in London and beyond and we look forward to working with the London Broncos promoting all their home matches on air via commercials and our presenters including competitions that fans of the club can benefit from.”