London Broncos announce SEEEN partnership!

The partnership between SEEEN and the London Broncos brings SEEEN’s unique AI interactive video commerce and engagement platform to rugby league for the first time on the newly designed London Broncos website.

Videos on the London Broncos website will drive interactive engagement for fans on all devices, allowing viewers to access the video content that they want to see, together with opportunities for fans to learn more about players, the club and opposition as they watch or to subscribe for Broncos offers, purchase tickets and kit.

SEEEN is an AI-led video technology platform business that already has clients in the sports, publishing and e-commerce industries and this marks its first step into rugby league. SEEEN’s technology drives better returns on new and historic video content for fans and owners by finding the most relevant and engaging segments of videos for publication on websites and social media platforms.

SEEEN CEO Adrian Hargrave commented: “We are delighted to partner with London Broncos as their website and video commerce provider. This is a particularly exciting time for SEEEN to partner with the club, as they establish themselves in Super League at the beginning of IMG’s ownership, which will continue to drive digital engagement throughout all of rugby league.

Digital, and video more specifically, are increasingly important in helping clubs to reach and engage with their fans, both locally and internationally. Our goal is to make the website a key interaction point for all Broncos fans, helping to maximise the Club’s communications and capitalise on its social media outreach, allowing existing and new fans to learn more about the club and everything it offers in the wider community quickly.

We hope that this partnership will establish a new level of website and video interactivity for fans that can be replicated across rugby league and other sports to enable clubs to connect with their fans and community more effectively. We look forward to supporting Broncos as they make their mark on Super League and the London community.”

Speaking on the exciting news which will see SEEEN’s offering on www.londonbroncosrl.com and their logo feature on the sleeves of this seasons home and away kits, London Broncos Head of Commercial Mark Kemp said,

“I’m very excited to announce this collaboration with SEEEN plc. Having spoken with Adrian and his team it was obvious for their passion for their business and also the opportunity to make a difference to London Broncos and potentially rugby league as a whole.

We look forward to offering our fans an enhanced website experience and also to be a pioneer in interactive video in sports that allows our fans to access content and information that they want to see faster. We are always looking at how best to enhance digital engagement with fans and look forward to working with SEEEN to capitalise on all digital and technology trends.”